Charli D'Amelio breaks from family business amid allegations of parents stealing money
The TikTok star’s exit from the company comes amid rumors of a rift between her and her parents, Heidi and Marc.
Charli D’Amelio breaks from family business amid allegations of parents stealing money
The TikTok star's exit from the company comes amid rumors of a rift between her and her parents, Heidi and Marc.
By Sharareh Drury
June 4, 2026 2:19 p.m. ET
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Charli D'Amelio; parents Heidi and Marc D'Amelio. Credit:
Ilya S. Savenok/Getty; Phillip Faraone/Getty
- Charli D'Amelio has parted ways with her family's company, Be Happy Snacks.
- The TikTok star, sister Dixie, and parents Marc and Heidi first launched the company in 2023.
- The exit comes amid rumors of a financial dispute between Charli and her parents.**
Amid rumors of growing family tension, Charli D'Amelio is breaking away from her family's popcorn brand, Be Happy Snacks.
The TikTok star has severed ties with the company that launched in 2023, according to PEOPLE. Charli's parents, Marc and Heidi D'Amelio, remain involved, per the outlet. As for her older sister, Dixie, it is unclear if she remains involved, but she last posted a TikTok video about Happy Snacks in November 2025.
* *has reached out to the D'Amelios for comment.**
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Heidi D'Amelio, Dixie D'Amelio, Charli D'Amelio, and Marc D'Amelio.
Bruce Glikas/Getty
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Amid online speculation of a growing rift between Charli and her parents, the social media star's father, Marc, addressed a DeuxMoi report that alleged he and wife Heidi had stolen millions of dollars from accounts they managed for Charli.
"No one called me for an interview. This is not true. We love Charli but she is being manipulated and I have the receipts," Marc commented on the DeuMoi Instagram post. "Over the last six years we have remained silent and never addressed gossip but the time has come to set the record straight."
Marc also replied to a user who pressed if he and his wife had stolen anything from Charli, emphasizing "absolutely not."
"She’s always had a team in place lawyers, business manager, manager agent. We purposely set it up that way. Not sure if you know anything about our family, but we were doing fine before TikTok," Marc continued in his reply.
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Marc D'Amelio, Heidi D'Amelio, Charli D'Amelio, and Dixie D'Amelio.
Rich Fury/Getty
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In a May 31 post on her TikTok page, Charli shared a photo of herself crying while writing a cryptic caption, "i'll be back dancing later i'm depressed leave me alone." The *Dancing With the Stars *alum has otherwise kept silent about any tension between her and her parents.
Fans online have noticed that as of this week, Charli does not even follow her parents on Instagram, where she has over 40 million followers. As for sister Heidi, she continues to follow both Heidi and Marc on her social platforms.
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Source: “EW Celebrity”